In nations like the US and Canada, where powerful financial frameworks have been set up for longer than a century, the essential requirement for monetary incorporation is around prepared admittance to money or credit. As Canadians are limping along in investment funds rates, we are progressively dependent on high-premium charge cards just to get by.
Numerous people who have gotten caught in payday advances because of their high interest just began in the framework since they required admittance to momentary credit, yet couldn’t fit the bill for a Visa. They got caught because of interest installments too enormous to even think about clearing off their plate. Build this with the way that they are as yet dependent on a few times regularly scheduled paycheques, and they are stuck in a framework where they can’t at any point take care of every one of their bills on schedule, causing late charges and further interest.
U.S. penetration rate of mobile devices exceeds 100% of the population 13+
246.1 million mobile phone users in the U.S. – 79% of the entire U.S. population
99% of cell phones are text capable
2/3 of mobile phone users are subscribers of SMS text messaging – 1.8 billion people are actively text messaging today
80+% of families subscribe to unlimited text plans
On average text messages are read within 15 minutes and responded to within the hour
60% of cell phone users admit to taking their phone with them everywhere -Nielsen Mobile
More people now have a mobile phone that an Internet-connected PC in the U.S. and globally
Smartphones represent 27% (85.5 million) of the mobile population projected to 44%+ (142+ million) by 2014.